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[PROJECT02] [GRAPHIC DESIGN] PUNTO RICAMIFICO
Punto Ricamificio is a graphic and digital identity project developed for an embroidery workshop based in Parma. The project originates from a European call for women’s fashion, supported by a €100,000 budget. My role within the project was to design the visual and graphic identity, developing both the logo and the concept for the physical store. The logo draws inspiration from Braille code, a system used to transmit letters, numbers, and words through points and lines, historically associated with non-verbal communication. The dot becomes the generative element of the identity: the same point produced by the sewing machine needle, from which textile masterpieces are created. Through this concept, the project translates craftsmanship, precision, and communication into a contemporary visual language, connecting tradition and innovation within the fashion and textile world.